http://www.storyofstuff.com/
Annie Leonard makes a lot of good points in 'the story of stuff'.
One in particular is regarding the value, or lack thereof, of those who do not buy anything and those who do not own anything. They do not contribute to the golden arrow of consumption.
Who is it that places value?
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4 comments:
corperations! the man! they place a value on each individual. they decide depending on your class, income and location how much you spend. these numbers determine how the market a product so it appeals to a certain demographic. an example of this are the nextel products. nextels are like huge walkie talkies, but the commericals are intended for blacks and minorities, by using slang and rap lingo ("yo. where you at?"). thus the main benefitors from sales, not the makers or the shippers, are the ones allicating the majority's worth.
(i meant the coporations sorry.)
I agree with Lindsay. Cooperations definitely are the ones who are leading us to believe that we need all the things that we have. Through different methods, especially advertising, we are brainwashed to think that the next new product on the block is the best, the coolest, and since all your friends are buying it you should too. They are really just brainwashing us to believe this, because if you think about it, how many of the things that you buy do you actually need to survive? Not very many. A lot of what we buy is for pure enjoyment, which is good, but not necessarily what we need. If the big companies stopped their million dollar advertising schemes, i am sure that there would be less of a supply and demand of the company. Finally, you can now remember that with almost everything you buy, you are supporting a large company, whose main goal is probably to make as much money as possible, and forget about the environment.
that was jennifer above by the way.
sorry, i didn't know how to do it with my name showing up.
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